While the internet hosts a massive, sprawling global marketplace, it has also created a whole lot of opportunity for some high-quality niche products and services. The success of a few first-rate “third wave” online coffee roasters is a perfect example. It’s a success story for which coffee lovers should be immensely grateful. If you’re among those coffee lovers but remain unfamiliar with third wave coffee, here’s what you need to know.
What Is Third Wave Coffee? The third wave coffee phenomenon is a movement that has reimagined coffee as a first-class artisanal sensory experience, like fine wine or cheese, rather than a commodity. It is a movement established and led by connoisseur consumers, producers, and roasters. Its purpose is to elevate and reimagine everything about coffee, from seed to cup. A Higher Quality of Coffee One focus of the third wave coffee movement is discovering, and sharing the delicious diversity of coffee varieties worldwide. That includes doing so for precious varieties. For instance, a carefully selected gesha variety growing in mountainous Panama may be delicious but not a commercially viable option for a big corporate distributor. However, you now have the opportunity to order coffee online from a third wave coffee roaster that found, and purchased, that strain. Fair, Direct, and Responsible Trade Practices Coffee cultivation and production serve as crucial sources of income for many households, most of which are in developing countries. Unfortunately, the distribution of that income and the treatment of the farmers and the environment has not always been especially equitable or responsible. Instead of approaching coffee like an industrial commodity, third wave coffee roasters and distributors focus on mutually beneficial, responsible direct trade buying. Paying smallholder farmers a fair price for their premium coffee isn’t just the humane and responsible thing to do; it means access to incredible coffee for you. An Artisanal Approach It’s not just the quality of the coffee that determines a great cup of coffee. The third wave coffee movement also incorporates a more artisanal approach to processing the coffee, roasting, and drink preparation. As an example, the Santa Cruz-based third wave roaster and distributor Verve Coffee Roasters imports single origin, small-batch coffees from across the globe. Their selection includes naturally processed, washed processed, and even “honey processed” varieties. Those coffees are then roasted on-site with a combination of vintage-style roasters and a state-of-the-art, energy-efficient modern roaster. As is the case with any artisanal process defined by a true love of and care for the final product, the results of that process are extraordinary. Experience the difference the third wave approach can make by picking up a bag of hand-roasted, small-batch coffee. About Verve Coffee Roasters Verve Coffee Roasters was founded in 2007 by college buddies and devoted lovers of all things coffee, Colby Barr and Ryan O’Donovan, as a means to promote and share the extraordinary global and local potential of coffee. Since then, the Verve Coffee Roasters team has had a specific approach to the coffee they select and share with the world. It’s the same approach taken to living life in their home base of Santa Cruz—with love, conscientiousness, and passion. When you order coffee online from Verve Coffee Roasters, you can expect top-shelf, small-batch excellence. You can also rely on their direct trade sourcing that benefits local coffee farmers and economies in countries like Ethiopia, El Salvador, Honduras, and more. Experience the next level of responsible, sustainable, and sublime coffee perfection with a coffee subscription from the truly independent coffee roasters: Verve Coffee Roasters. Experience third wave coffee from Verve Coffee Roasters at https://www.vervecoffee.com/
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